{
  "id": "persona",
  "ref": "company:persona",
  "type": "company",
  "label": "Persona",
  "page": "https://web-summit.newsroom.sgit.ai/companies/persona/index.html",
  "graph": "https://web-summit.newsroom.sgit.ai/api/v1/graph/companies/persona.json",
  "data": {
    "id": "persona",
    "type": "company",
    "name": "Persona",
    "website": "https://withpersona.com/",
    "what": "Identity platform that helps businesses verify people and organisations, assess risk and build trust online (from its CEO's Web Summit bio; the company site refused an automated read).",
    "category": "security",
    "country": "United States",
    "attending": "confirmed: Rick Song (CEO) speaks in a LIS26 session (session pages 'In bots we trust' and 'Beyond the front door')",
    "attending_as": "speaker's company",
    "field_sources": {
      "name": [
        "s2"
      ],
      "website": [
        "s1",
        "s2",
        "s3"
      ],
      "what": [
        "s1",
        "s2",
        "s3"
      ],
      "category": [
        "s2"
      ],
      "country": [
        "s2"
      ],
      "attending": [
        "s1",
        "s2",
        "s3"
      ],
      "attending_as": [
        "s1",
        "s2",
        "s3"
      ]
    },
    "field_sources_method": "Keyword match on each source's \"supports\" note (admin/build/lib/companies-map.mjs, FIELD_RULES); a field that no note names cites every source.",
    "aliases": [
      {
        "name": "Persona",
        "source": "s1",
        "how": "the name in the team's map"
      }
    ],
    "from": {
      "repository": "SGit-AI/SGit-AI__Website__Web-Summit",
      "path": "data/companies.json",
      "read_on": "2026-11-01",
      "by": "curator@web-summit"
    },
    "sources": [
      {
        "id": "s1",
        "url": "https://websummit.com/sessions/lis26/fee750f6-f935-464b-a11d-aebd458d9805/in-bots-we-trust-defending-money-against-ai-powered-fraud/",
        "read_on": "2026-11-01",
        "read_by": "curator@web-summit",
        "supports": "LIS26 session page (conferenceSlug lis26): 'In bots we trust: Defending money against AI-powered fraud', 11 Nov, MoneyConf, Stage 8, names Persona as the speaker's organisation",
        "kind": "summit-session"
      },
      {
        "id": "s2",
        "url": "https://websummit.com/attendees/lis26/7b2621fc-2a0d-484e-bea9-9927584b0f43/rick-song/",
        "read_on": "2026-11-01",
        "read_by": "curator@web-summit",
        "supports": "LIS26 attendee page: Rick Song, CEO, Persona; country and industry as listed by Web Summit; public bio",
        "kind": "summit-attendee"
      },
      {
        "id": "s3",
        "url": "https://websummit.com/sessions/lis26/5a32be7c-7846-4880-be27-d0782c3b83dc/beyond-the-front-door-identity-access-and-user-trust/",
        "read_on": "2026-11-01",
        "read_by": "curator@web-summit",
        "supports": "second LIS26 session page: 'Beyond the front door: Identity, access, and user trust', 12 Nov, Cybersecurity Summit, Stage 8",
        "kind": "summit-session"
      }
    ],
    "facts": [
      {
        "id": "f-s1",
        "claim": "LIS26 session page (conferenceSlug lis26): 'In bots we trust: Defending money against AI-powered fraud', 11 Nov, MoneyConf, Stage 8, names Persona as the speaker's organisation",
        "source": "s1",
        "read_on": "2026-11-01",
        "by": "curator@web-summit"
      },
      {
        "id": "f-s2",
        "claim": "LIS26 attendee page: Rick Song, CEO, Persona; country and industry as listed by Web Summit; public bio",
        "source": "s2",
        "read_on": "2026-11-01",
        "by": "curator@web-summit"
      },
      {
        "id": "f-s3",
        "claim": "second LIS26 session page: 'Beyond the front door: Identity, access, and user trust', 12 Nov, Cybersecurity Summit, Stage 8",
        "source": "s3",
        "read_on": "2026-11-01",
        "by": "curator@web-summit"
      }
    ],
    "edges": [
      {
        "verb": "filed_under",
        "to": "topic:security",
        "source": "s2",
        "by": "admin/tools/companies.mjs"
      },
      {
        "verb": "based_in",
        "to": "place:united-states",
        "source": "s2",
        "by": "admin/tools/companies.mjs"
      },
      {
        "verb": "appears_in",
        "to_url": "https://websummit.com/sessions/lis26/fee750f6-f935-464b-a11d-aebd458d9805/in-bots-we-trust-defending-money-against-ai-powered-fraud/",
        "source": "s1",
        "by": "admin/tools/companies.mjs"
      },
      {
        "verb": "appears_in",
        "to_url": "https://websummit.com/sessions/lis26/5a32be7c-7846-4880-be27-d0782c3b83dc/beyond-the-front-door-identity-access-and-user-trust/",
        "source": "s3",
        "by": "admin/tools/companies.mjs"
      }
    ],
    "recheck": [
      {
        "checked_at": "2026-11-05T01:48Z",
        "by": "newsroom@web-summit.dinis",
        "summit_page": {
          "url": "https://websummit.com/sessions/lis26/fee750f6-f935-464b-a11d-aebd458d9805/in-bots-we-trust-defending-money-against-ai-powered-fraud/",
          "status": 200
        },
        "website": {
          "url": "https://withpersona.com/",
          "status": 403
        }
      }
    ]
  },
  "links": {
    "out": [
      {
        "verb": "filed_under",
        "to": "topic:security",
        "label": "Security",
        "source": "https://websummit.com/attendees/lis26/7b2621fc-2a0d-484e-bea9-9927584b0f43/rick-song/",
        "read": "2026-11-01"
      },
      {
        "verb": "based_in",
        "to": "place:united-states",
        "label": "United States",
        "source": "https://websummit.com/attendees/lis26/7b2621fc-2a0d-484e-bea9-9927584b0f43/rick-song/",
        "read": "2026-11-01"
      },
      {
        "verb": "appears_in",
        "to": "event:in-bots-we-trust-defending-money-against-ai-powered-fraud",
        "label": "In bots we trust: Defending money against AI-powered fraud",
        "source": "https://websummit.com/sessions/lis26/fee750f6-f935-464b-a11d-aebd458d9805/in-bots-we-trust-defending-money-against-ai-powered-fraud/",
        "read": "2026-11-01"
      },
      {
        "verb": "appears_in",
        "to": "event:beyond-the-front-door-identity-access-and-user-trust",
        "label": "Beyond the front door: Identity, access, and user trust",
        "source": "https://websummit.com/sessions/lis26/5a32be7c-7846-4880-be27-d0782c3b83dc/beyond-the-front-door-identity-access-and-user-trust/",
        "read": "2026-11-01"
      },
      {
        "verb": "described_by",
        "to": "fact:persona-f-s1",
        "label": "LIS26 session page (conferenceSlug lis26): 'In bots we trust: Defending money against AI-powered fraud', 11 Nov, MoneyConf, Stage 8, names Persona as the speaker's organisation",
        "source": "https://websummit.com/sessions/lis26/fee750f6-f935-464b-a11d-aebd458d9805/in-bots-we-trust-defending-money-against-ai-powered-fraud/",
        "read": "2026-11-01"
      },
      {
        "verb": "described_by",
        "to": "fact:persona-f-s2",
        "label": "LIS26 attendee page: Rick Song, CEO, Persona; country and industry as listed by Web Summit; public bio",
        "source": "https://websummit.com/attendees/lis26/7b2621fc-2a0d-484e-bea9-9927584b0f43/rick-song/",
        "read": "2026-11-01"
      },
      {
        "verb": "described_by",
        "to": "fact:persona-f-s3",
        "label": "second LIS26 session page: 'Beyond the front door: Identity, access, and user trust', 12 Nov, Cybersecurity Summit, Stage 8",
        "source": "https://websummit.com/sessions/lis26/5a32be7c-7846-4880-be27-d0782c3b83dc/beyond-the-front-door-identity-access-and-user-trust/",
        "read": "2026-11-01"
      }
    ],
    "in": [
      {
        "verb": "lists",
        "from": "person:rick-song",
        "label": "Rick Song",
        "source": "https://websummit.com/sessions/lis26/5a32be7c-7846-4880-be27-d0782c3b83dc/beyond-the-front-door-identity-access-and-user-trust/",
        "read": "2026-11-04T20:04Z"
      }
    ]
  }
}