{
  "id": "isobel-sita-lumsden",
  "ref": "person:isobel-sita-lumsden",
  "type": "person",
  "label": "Isobel Sita-Lumsden",
  "page": "https://web-summit.newsroom.sgit.ai/people/isobel-sita-lumsden/index.html",
  "graph": "https://web-summit.newsroom.sgit.ai/api/v1/graph/people/isobel-sita-lumsden.json",
  "data": {
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    "type": "person",
    "name": "Isobel Sita-Lumsden",
    "role": "Global Head of Business Marketing",
    "organisation": "TikTok",
    "org": "organisation:tiktok",
    "listings": [
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        "role": "Global Head of Business Marketing",
        "organisation": "TikTok",
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        "source": "https://websummit.com/sessions/lis26/d7a21b52-7826-4be2-8af2-e74a345f3e2b/the-new-battle-for-brand-influence/",
        "read_at": "2026-11-04T20:02Z",
        "by": "programme@web-summit.vicky"
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        "data/companies/"
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        "read": "2026-11-04T20:02Z"
      },
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        "label": "The new battle for brand influence",
        "source": "https://websummit.com/sessions/lis26/d7a21b52-7826-4be2-8af2-e74a345f3e2b/the-new-battle-for-brand-influence/",
        "read": "2026-11-04T20:02Z"
      }
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}